Fjällräven Kanken is dedicated towards sustainability and has expanded their products ranging from backpacks to apparel geared towards outdoor activities.

 

FIT FOR KANKEN
BRAND CAMPAIGN, SOCIAL GRAPHICS

 

Fit for Kanken is a fall campaign created to promote the maximized compartment of the Kanken backpack. Whether you’re going to school or headed to the beach, the rectangle shaped backpack is especially durable for any occasion.