Marking its return at SXSW, Variety’s Power of Comedy awards comedic performers for their outstanding achievements across stand-up, film, TV, and digital platforms.
POWER OF COMEDY
VISUAL IDENTITY, LOGO DESIGN
As a nod to Texas, I created a vintage western identity that paired strong lines with a geometric sans serif typeface. The warm and bright colors created an inviting space for guests and was versatile for different graphic usages. This event was open to all badge holders at SXSW.
Designed collateral included small print pieces (menus, badges, awards), large print signage (welcome sign, step & repeat, check-in signs), and digital elements (invite, slides, social marketing).
